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EMAIL US | 0845 241 1478

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LOVE THE GLORY .YOUR TEAM .FOOTBALL .







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SG:FG = Pro service at grass roots level

We’ve invested in the latest facilities and equipment to make sure you get the best quality football kit, when you need it. EMBRACING TECHNOLOGY, fuelled by innovation and customer experience.

Soft Ground, Firm Ground (SG:FG) understands that each new technology we adopt enhances efficiency, quality, and customer service. Our passion for football and technology helps give SG:FG competitive edge in providing the best customer service now and in the future.

From design to customisation, we handle everything in-house. So we can keep a tight control on quality and give you a premier league service.

You’ll get advice from experts who understand what your club needs, from Grass Roost to Pro Level. We live and breath football!

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